Pricing

Start free. Pay for what you use. Scale when you’re ready.

Choose the Haillo plan that fits your business. Add credits as you use AI voice, messaging and automation.

Choose where to start.

Each Agent includes its behaviour, workflow, voice, knowledge, channels and actions in one visual workspace. Move up when you need more agents or production capability.

Early Bird Pricing

Available to the first 50 paying customers. Secure your reduced monthly subscription price for your first 12 paid months.

Free

Build and test your first complete agent before committing.

Free planBuild and test
R0/month

Upgrade when you are ready to launch.

Start for free

  • 1 Agent
  • Web testing only — no live channel access
  • Visual workflow builder
  • Basic knowledge base
  • Basic analytics
  • 5 Haillo Credits included

Build and test in the browser. Upgrade to connect a live channel.

Start

For businesses ready to launch one Agent over SMS.

Early Bird priceStandard price R599/month
R289/month

Fixed for your first 12 paid months.

Choose Start

  • 1 local phone number included
  • 1 Agent
  • SMS channel access
  • Visual workflow builder
  • Knowledge base
  • Basic analytics
  • 25 Haillo Credits included

Live SMS usage is paid separately with Haillo Credits.

Pro

For growing teams running agents across multiple roles or departments.

Early Bird priceStandard price R3,499/month
R1,499/month

Fixed for your first 12 paid months.

Choose Pro

  • 1 local phone number included
  • 10 Agents
  • Unlimited team users
  • All channels: voice, SMS, web widget and WhatsApp
  • Visual workflow builder
  • Advanced knowledge base
  • Advanced integrations
  • Advanced analytics
  • Premium voices and priority support
  • 500 Haillo Credits included

Live conversation usage is paid separately with Haillo Credits.

Compare plans

The detail, without the complexity.

Build each agent’s behaviour and workflow in one visual workspace, then choose the channel, insight and support level your business needs.

Feature Free Start Growth Pro
Build
Local phone number Not included 1 included 1 included
Agents 1 1 10
Included Haillo Credits 5 25 500
Visual agent workspace Included Included Included
Behaviour and workflow builder Included Included Included
Voice preview and microphone testing Included Included Included
Pre-publish agent review Included Included Included
Knowledge base Basic Included Advanced
Channels
Live channel access None — web testing only SMS only All channels
Voice calling Not included Not included Included
SMS Not included Included Included
Web widget Not included Not included Included
WhatsApp Not included Not included Included
Actions
Call transfers Not included Not included Included
Integrations Not included Not included Advanced
Advanced branching and logic Not included Not included Included
API and webhooks Not included Not included Included
Insights
Conversation history and outcomes Testing Basic Advanced
Transcripts and customer feedback Testing Included Included
Advanced analytics Not included Not included Included
Team
Team users 1 1 Unlimited
Concurrent calls Testing only Not included 10
Support
Standard support Not included Included Included
Priority support Not included Not included Included
Build

Local phone number

Free
Not included
Start
1 included
Pro
1 included

Agents

Free
1
Start
1
Pro
10

Included Haillo Credits

Free
5
Start
25
Pro
500

Visual agent workspace

Free
Included
Start
Included
Pro
Included

Behaviour and workflow builder

Free
Included
Start
Included
Pro
Included

Voice preview and microphone testing

Free
Included
Start
Included
Pro
Included

Pre-publish agent review

Free
Included
Start
Included
Pro
Included

Knowledge base

Free
Basic
Start
Included
Pro
Advanced
Channels

Live channel access

Free
None — web testing only
Start
SMS only
Pro
All channels

Voice calling

Free
Not included
Start
Not included
Pro
Included

SMS

Free
Not included
Start
Included
Pro
Included

Web widget

Free
Not included
Start
Not included
Pro
Included

WhatsApp

Free
Not included
Start
Not included
Pro
Included
Actions

Call transfers

Free
Not included
Start
Not included
Pro
Included

Integrations

Free
Not included
Start
Not included
Pro
Advanced

Advanced branching and logic

Free
Not included
Start
Not included
Pro
Included

API and webhooks

Free
Not included
Start
Not included
Pro
Included
Insights

Conversation history and outcomes

Free
Testing
Start
Basic
Pro
Advanced

Transcripts and customer feedback

Free
Testing
Start
Included
Pro
Included

Advanced analytics

Free
Not included
Start
Not included
Pro
Included
Team

Team users

Free
1
Start
1
Pro
Unlimited

Concurrent calls

Free
Testing only
Start
Not included
Pro
10
Support

Standard support

Free
Not included
Start
Included
Pro
Included

Priority support

Free
Not included
Start
Not included
Pro
Included
Usage calculator

Estimate your monthly usage.

Estimate phone and SMS usage. Subscription fees are separate.

R1 = 1 HCRates updated 9 September 2026

Phone calls

2.50 HC per connected minute

300 minutes

minsec

SMS exchanges

1.50 HC per message segment

200 segments

Assumes one incoming segment and one reply per exchange.

Pricing snapshot v2026-09-09 · New flat-rate offering; legacy accounts may differ.
Pricing questions

Simple answers before you start.

What are Haillo Credits?

Haillo Credits pay for usage separately from your monthly platform subscription. They cover phone conversations, SMS segments, custom evaluations and selected additional services. WhatsApp pricing is quoted separately.

Do unused credits expire?

No. Your unused Haillo Credits never expire, so they remain available whenever you are ready to use them.

Can I start for free?

Yes. The Free plan lets you build and test your first Haillo agent before moving to a paid production plan.

Do I need to understand AI token pricing?

No. Haillo turns the underlying AI infrastructure into simple credits, so you never need to calculate tokens or provider costs. If you want more detail, you can always access a full breakdown of your usage. We believe pricing should be simple without compromising transparency.

What does one Agent include?

Each Agent includes its visual workflow, role, personality, instructions, voice, model, knowledge, channels and connected actions in one workspace.

Can I upgrade later?

Yes. Start free, move to Start when you need SMS, choose Growth for voice calling and a web widget, and scale to Pro for more Agents and every supported channel.

How does Early Bird Pricing work?

Early Bird Pricing is available to the first 50 paying customers. Your reduced monthly subscription price is fixed for your first 12 paid months. Usage charges are billed separately and are not discounted.

Can I use my existing business telephone number?

Yes. Every paid plan includes one local Haillo number. When voice calling is enabled on your plan, you can forward your existing number to it or port an eligible number to Haillo. The exact setup depends on your current telephone provider.

Is there an Enterprise plan?

Need more agents, higher usage or custom requirements? Contact us and we can discuss what your business needs.

Start building with Haillo today.

Build your first AI agent for free and upgrade when you’re ready to put Haillo to work in your business.